How facelift patients choose surgeons
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Social media offers innumerable opportunities to create relationships with prospective patients. But what most influences a patient’s decision to consult with and ultimately choose a surgeon? Adam Honeybrook, M.B.B.S., a facial plastic surgeon in Lafayette, La., says he and coauthors of “Rhytidectomy: A Social Media Analysis,” a poster presented at Cosmetic Surgery Forum 2019, were surprised by what they found in their research. Interpersonal skills – not reviews or before and after pictures – top the list. “We thought that reviews and before and after photos may have a higher impact, but actually… the impact of those factors was fairly low,” says Dr. Honeybrook, a Sydney, Australia native. In the study, Dr. Honeybrook et al. examined factors that influenced facelift patients when choosing their surgeons. “We looked at this specific procedure, facelift surgery, to see how patients choose their surgeon, how they interact with their surgeon and if they actually like the results,” s...